Google Analytics is great for learning more about your site visitors so you can tailor your site to meet their needs. You can learn everything from what pages on your site are the most popular and track conversions and traffic. It’s a great free tool that will help you make the most of your marketing dollars.
The first step is to sign up for a Google Analytics account. Select web site and universal analytics (see below) and fill out the remainder of the form to get your tracking ID.
To install the tracking code in Blogger, go to SETTINGS > OTHER. Scroll down to the bottom of the page and enter your tracking ID. Then hit SAVE SETTINGS and you’re ready to go.
There is currently not a way to install Google Analytics on a WordPress.com blog. These instructions will only work on a self-hosted WordPress blog.
If you are not using a premium theme, you can install the Google Analytics plugin. Once the plugin is installed, go to SETTINGS > GOOGLE ANALYTICS and enter the tracking ID in the only field on that page. Then save your settings and you’re done.
That’s it. After a few weeks you’ll have enough data to start making better choices when it comes to your design and marketing.